San Francisco, California · September or October
Branded coconuts for your Dreamforce booth.
Plan chilled coconuts with your logo for a Dreamforce booth. Served by our local San Francisco hub, subject to written venue approval.
Dreamforce at a glance
The show, in numbers.
Dreamforce brings the Salesforce community to San Francisco. Plan booth hospitality around your sponsor space, guest meetings, and current venue instructions.
- When
- Three days each fall, between mid-September and mid-October. The 2026 edition took place September 15 to 17. Confirm the next edition’s dates with Salesforce before planning service.
- Venue
- Moscone Center, North, South, and West, plus the surrounding Yerba Buena district, San Francisco, California
- Attendance
- About 40,000 or more in person and more than 200,000 registered online (2025, Salesforce figures).
- Who attends
- Salesforce customers and ecosystem professionals: business leaders, sales and marketing executives, admins, developers, architects, consultants, and partners from more than 140 countries. Exhibitors are Salesforce partners and adjacent software vendors who buy sponsor booths in the Campground expo.
- Lead time for a coconut booth
- Start planning four to six weeks ahead for Dreamforce. Confirm the organizer deadlines and approval timing before committing.
- Minimum
- One hundred coconuts. We plan quantities around your booth hours, expected traffic, and approved storage space.
The swag problem at Dreamforce
A hosted break for your guests.
Dreamforce brings customers and partners together for sessions, demonstrations, and meetings. Plan coconut service around the time your invited guests will actually be at the booth. A compact service area, simple logo, and clear follow-up invitation can support those conversations. Confirm the current campus layout and sponsor instructions before selecting a location. An event photograph can show the experience, but it does not establish scans, qualified leads, or sales.
A chilled coconut puts your logo on a fresh drink served at the booth. Opening and serving it can give your team time to start a conversation. Plan a clear invitation and a follow-up process, then measure actual conversations after the event.
On the floor at Moscone Center
Approval before service.
Moscone’s published sampling form restricts samples to exhibitor products and says food or drink used to attract booth traffic must be purchased through the caterer. A whole coconut does not qualify automatically. The form carries an older caterer name, so current instructions must be confirmed with show management and the venue. We coordinate a request for the proposed service, including any permits, refrigeration, staffing, and fees. Service proceeds only within written approvals. Your artwork is proofed within three business days, and our local San Francisco hub hand-brands every coconut and hand-delivers it to the floor within the approved service plan. Refrigerated delivery and attendants are arranged within the approved service plan. We are PrimusGFS certified and provide a Certificate of Insurance naming the venue within 24 hours of booking.
Show details and venue policies can change. Sources checked September 14, 2026 for show figures and venue guidance; October 9, 2026 for the completed 2026 event dates: Dreamforce 2026 dates, Salesforce 2026 recap, Dreamforce FAQ, Moscone sampling form. Confirm the current exhibitor instructions before booking.
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Dreamforce booth questions
Exhibitor questions.
Can you serve branded coconuts at a Dreamforce booth?
We can coordinate a request. Moscone’s published sampling form restricts samples to exhibitor products and says food or drink used to attract booth traffic must be purchased through the caterer. A whole coconut does not qualify automatically. The form carries an older caterer name, so current instructions must be confirmed with show management and the venue. We coordinate a request for the proposed service, including any permits, refrigeration, staffing, and fees. Service proceeds only within written approvals. Service depends on written approval; booking does not guarantee venue permission. Your final quote records the approved delivery, storage, and staffing arrangements.
How far ahead should a Dreamforce exhibitor book?
Start planning four to six weeks ahead for Dreamforce. Confirm the organizer deadlines and approval timing before committing. That allows time to request food and beverage approval, dock time, and refrigeration. Approval timing varies by venue. Artwork proofs come back within three business days. Loop us in when you confirm your booth.
How many coconuts does a Dreamforce booth need?
Start with the number of guests you want to serve and the hours your team can staff the booth. Review the current floor plan and daily program before splitting quantities across show days. We help plan the quantity against your booth location, refrigeration, and approved service arrangements, with a one-hundred-coconut minimum.
Can the coconut carry our logo and a partner or show logo?
Yes, if you have permission to use each mark. One face can carry your logo and the other an authorized partner brand, campaign hashtag, or booth number.
What does a Dreamforce coconut booth cost?
Pricing is per coconut with a one-hundred-coconut minimum and volume pricing past 200 units. Delivery and on-site fulfillment are quoted transparently as a separate line. Send the booth size, show days, and expected traffic and a quote comes back within four business hours.
Plan your Dreamforce coconut booth.
Send the booth size, show days, and expected traffic. Quote within four business hours.
Request a Quote